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05
Dec

How and why do influencers make so much money?

Open Instagram and scroll, and you likely can’t go more than a few seconds without seeing someone you follow promoting a brand, whether it’s a celebrity, a wannabe celebrity, or that random girl you went to college with who’s somehow managed to become a famous fashion blogger. According to the influencer management platform Traackr, 72 percent of major brands say they are dedicating a sizable portion of their marketing budgets to influencers — people with […]

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